The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Literature review

The ways of promotion 5 specific franchised hotels (Hilton, SolMelia, Marriott, Mandarin Oriental, Jumeirah) through technology - Literature review ExampleTo achieve this goal, the company espouses saving scarce water resources for approaching needs. The company also lessens current energy use to permissible levels. The company espouses the use of reusable energy. The company implements activities that get out serve as guides for future environmental protection programs (Pride, 2012, p. 33). Further, Hilton Hotels Senior Vice President microphone Ashton emphasized the companys social marketing strategies include offering its hotel guests perks. The perks include access to seamless internet, mini bars, movies, fax machines, and other communication creature comforts. The Hilton Hotel amenities exit outshine the privileges of its competitors in the global hotel market place, including Marriot grouping of hotels, Sheraton hotel group, and Intercontinental hotel group. Hiltons Asht on reiterates that the current marketing strategy builds unwavering customer confidence in the Hilton brand, generating the customers emotion based prerogative (Tungate, 2008, p. 148). Further, Marriott Hotels groups Chairman Bill Marriott writes posts onto the companys social networking blog sites. The posts are set according to blog publication date. In addition to the date arrangement, the blog posts are also arranged according to blog topics. Mr. Marriotts posts pertain to some(prenominal) customer topics. The topics include food, travel, sports, politics, movies, and books. Mr. Marriotts blog sites are classified by the blog site visitors as reliable and up to date. However, people classify the sluggish social networking sites as more reliable compared to Mr. Marriotts self-serving website blogs (Rosen, 2011). Another news item states that Hilton uses advertising to increase hotel reservations (Anonymous, Hilton Garden Inn Speaks Success With forward-looking Adverstising Ca mpaign, 2011). The Hilton group of hotels uses the popularity of mobile phone texting and other social networking environments to transform the current Hilton group of hotels marketing campaign a two notches higher. The Hilton group of hotels communicates with its current and future customers by using acronyms. The acronyms are used to explain the many benefits of having ones sound sleep within one of the cozy rooms of the Hilton group of hotels. The hotel uses the social networking sites to reach out and move the undecided tourists to make a reservation in any of the Hilton group of hotels global locations. The companys 2011 marketing strategy focuses on two things. First, the company will understand the current and future customers languages. Next, the company will includes speaking the current and future customers language in communicating the companys many benefits to the attentive future customers. Hilton group of hotels Vice President Judy Christa Cathey, in charge of global m arketing, reshapes the current company indemnity to speaking the customers language. This means that the companys officers and employees will do their best to put themselves in the current and future customers shoes. The line and staff employees of Hilton group of hotels will think as the prospective customers think. This way, the companys line and staff employees will be able to think ahead of the customers. The companys officers will not have to wait until the customers will explain what is in their demanding mind. The company will offer amenities that will meet the customers current and future needs. The insurance will increase hotel re